The Challenge
This project, one of the foundational undertakings for my company StudioViq, presented a unique set of technical hurdles. The primary challenge was bridging the gap between static design assets and a functional web experience; the designs were delivered in Adobe Illustrator files rather than pixel-based formats, requiring a meticulous approach to achieve a pixel-perfect implementation. Furthermore, the client maintained an extensive product catalog within Adobe InDesign. Transforming this analog, static data into a dynamic, searchable, and multilingual website (supporting four languages) was a significant data management undertaking that required a scalable solution.
The Approach
I utilized a modular architecture based on Advanced Custom Fields (ACF) to maintain design integrity across the entire site. To tackle the data migration challenge, I developed a custom import script capable of parsing CSV exports from the client's InDesign catalog. This allowed me to automate the migration of product details, descriptions, and technical specifications directly into the WordPress database. For the multilingual functionality, I implemented Polylang, ensuring the architecture remained lightweight and performant. While image assets required a manual upload process to ensure quality control, the automation of the core product data saved significant development time and ensured consistency across all four language versions.
The Impact
By developing a custom import script to parse the InDesign-generated catalog data, I successfully eliminated the need for tedious, error-prone manual data entry, saving the client countless hours of setup time. This automation, combined with a robust multi-language architecture, created a flexible foundation that has scaled effectively as the business grew. The platform now reliably manages high traffic volumes, serving over 3,300 active users and generating more than 32,000 interactions in the most recent month alone, confirming the stability and performance of the system I implemented.
Design
Website: swingking.nl